Storytelling für Gründer.
According to Twitter co-founder Jack Dorsey, you should use storytelling as an integral part of the creation process. After Jack co-founded the ubiquitous social networking service in 2006, he went on to found electronic payments company Square in 2009. Speaking at the Entrepreneurial Thought Leaders lecture series from Stanford Technology Ventures, Jack said: ‘One of the biggest things that has helped me is learning how to become a better storyteller — and the power of a story.’
Khoo, Valerie. “Power Stories.” Wiley Publishing